Intro
Directed sales and marketing efforts and collaboration in the drone light show sector, fostering market growth, utilizing strategic partnerships, and communicating the company’s vision.
Position
Director of Strategy & Operations
Accomplishments
• Steered marketing and revenue strategy across service lines, driving 45% YoY growth via campaign execution, customer success, and analytics.
• Spearheaded social and content strategies that increased digital engagement by 60%, enhancing both lead quality and conversion.
• Analyzed customer behavior data to optimize campaign targeting, directly improving ROAS and informing segment prioritization.
• Developed cross-sell playbooks and customer lifecycle sequences that improved retention and average order value.
• Cooperated closely with leadership on refining the ICP and recalibrating campaign creative to resonate with top-performing personas.
Years
2020-2022
Location
Denver, CO
