Intro
Directed sales and marketing efforts and collaboration in the drone light show sector, fostering market growth, utilizing strategic partnerships, and communicating the company’s vision.
Position
Director of Revenue Operations
Accomplishments
• Steered marketing and revenue strategy across service lines, driving 45% YoY growth via campaign execution, customer success, and analytics.
• Spearheaded social and content strategies that increased digital engagement by 60%, enhancing both lead quality and conversion.
• Analyzed customer behavior data to optimize campaign targeting, directly improving ROAS and informing segment prioritization.
• Developed cross-sell playbooks and customer lifecycle sequences that improved retention and average order value.
• Cooperated closely with leadership on refining the ICP and recalibrating campaign creative to resonate with top-performing personas.
Years
2020-2022
Location
Denver, CO
